Email Marketing Rules2018’s Biggest Email Marketing Challenges
Companies face a number of email marketing challenges, ranging from staffing to technology to strategy. Litmus polled hundreds of marketers about the biggest challenge, asking them which of the follow issues was hurting their program the most:
- Lack of quality data, integration, etc.
- Poor coordination between other departments, channels, etc.
- Limitations of current email service provider
- Poorly defined email channel goals, KPIs, etc.
- Bad strategy or leadership
- Inadequate tools for email creation process
- Low visibility into email performance, deliverability, etc.
- Insufficient staffing
In this post, we examine each of those challenges and present advice on how to overcome them, with assistance from our friends at MECLABS Institute, Smart Insights, Zettasphere, Epsilon, and IBM Watson Marketing.
For the research and the advice,…
>> Read the full post on the Litmus blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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