Email Marketing Rules2019’s Top Email Design Trends
This year you can expect to see more personalized emails, as well as more interactive emails. For the second year in a row, those two email design trends stood out above all others, according to a Litmus poll of more than 240 marketers.
The next tier of email design trends included using more AI-driven content and live content, and simplifying email designs. The other eight email design trends that we asked marketers about received a bit less enthusiasm, although they’re all still likely to be important this year.
To bring some perspective to these email design trends, we reached out to our friends at Action Rocket, Campaign Monitor, Trendline Interactive, Oracle, Really Good Emails, Yes Marketing, and Adobe. Let’s discuss each of these 13 email design trends in more detail.
To see the ranking of trends and a discussion of each one…
>> Read the entire post on the Litmus Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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