Email Marketing Rules3 Embarrassing Subject Line Mistakes to Avoid
Subject lines are incredibly powerful, and marketers know it. That’s why, for instance, subject lines are by far the most A/B tested email element, according to Litmus’ 2016 State of Email Design.
But despite the recognition of their importance, subject lines mistakes are not uncommon. These mistakes are devastating to email performance because they distract subscribers and undermine your message at the very beginning of a potential email interaction and at a point when you have only a few seconds to grab their attention.
Some of these mistakes can also be quite embarrassing and…off-brand. In our latest SlideShare, we discuss three such mistakes and share numerous real-world examples.
>> View the full post and slidedeck on the Litmus blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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