Email Marketing Rules5 Ways Microsoft’s Acquisition of LinkedIn Could Impact Email Users and Email Marketers
Microsoft’s announced $26 billion acquisition of LinkedIn today will not only net the tech giant the top business-oriented social network, but the move could have several ramifications for email users and email marketers. Here are five possible scenarios to watch for:
- LinkedIn messaging replaced by Outlook 365
- LinkedIn contacts integrated into Outlook address book
- LinkedIn and SlideShare interactivity within Outlook email inboxes
- Better spam protection on LinkedIn.
- Skype and Calendar integration into LinkedIn
For all the details…
>> Read the full post on the Litmus blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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