Email Marketing Rules6 Keys to a Successful Welcome Email Experience
You’ve honed your email signup appeal language to entice people to subscribe. You’ve created a signup form that minimizes friction. You’ve placed that form on your website, in your mobile app, on your Facebook page, and in other places where your customers and potential customers will see them. And—success—people are subscribing. Now what?
Sending a welcome email is that next crucial step. Here are six tips to ensure that your welcome email creates a great subscriber experience:
1. Send a welcome email immediately! Don’t settle for overnight batched welcome email sending. It has to be sent immediately after someone signs up. The reason is that…
>> Read the full post on the Litmus Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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