7 Email Marketing Predictions for 2016

Posted by Chad S. White on December 31, 2015

’Tis the season for predictions, so let’s get to it. Here are 7 email marketing predictions for 2016 that I shared in my latest Marketing Land column:

There will be many more positive media stories about email marketing than negative in 2016.
Another major email service provider (ESP) will be acquired in 2016.
Brands will debut the first shopping experiences that are fully contained within emails.
The majority of email opens will be on mobile devices in 2016.
The majority of brands will use responsive design for their marketing emails in 2016.
In addition to a new iPhone with a screen size similar to the 5S, Apple will release a Siri-infused headset (a la Jawbone) that syncs with iPhones and the Apple Watch.
Email marketing will experience a second coming of age during 2016.