Email Marketing Rules8 Keys to Making Your Emails Go Viral
“It’s the scatter shot of social versus that sniper bullet of the forward.” That’s how I described the difference between the reach-maximizing social share and the conversion-maximizing email forward in an interview with Elyse Dupré of Direct Marketing News about the findings of our Viral Email report.
We spoke at length about the report, which analyzed 400,000+ emails to uncover the secrets of email virality, and today Elyse shared her eight key takeaways for how to make your emails go viral:
- Start by taking a look at your email editorial calendar.
- Concentrate on subscribers’ hierarchy of needs.
- Know what kind of virality you’re hoping to achieve.
- Make it clear that you’re doing something special.
- Include a SWYN call-to-action button.
- Narrow down your audience.
- Keep your content simple.
- Know what types of email are most virality-prone.
>> Read the full article on DMNews.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
