Campaign Monitor: 2018 Email Marketing Predictions

What’s in store for email marketers in 2018? Campaign Monitor asked this question to me and five other email experts:

• Samantha Anderl, Senior Director, Acquisition Channels, Campaign Monitor
• Alex Williams, Creative Director, Trendline Interactive
• Philip Storey, Founder and CEO, Enchant
• Kath Pay, CEO, Holistic Email Marketing
• Jordie van Rijn, Founder, emailvendorselection.com

My prediction focused on automated emails and how we’re approaching a tipping point that will affect marketers’ overall email strategy and workflow. Others’ 2018 email marketing predictions centered on personalization, omnichannel integration, predictive analytics, customer journeys, and ESP tools. Their roundup of predictions also included some great ones from the Campaign Monitor community.

All the predictions will get you leaning forward as we enter 2018. There are lots of opportunities ahead!

>> Read all the predictions on CampaignMonitor.com