Email Marketing RulesEmail Deliverability Quarterly: Gmail’s TensorFlow, VMG Supports List-Unsubscribe, and More
Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes.
To help you avoid trouble, the deliverability practice at Oracle Marketing Cloud Consulting (OMCC) shares the latest news and tips for what to watch out for in our inaugural Email Deliverability Quarterly.
In this post, Dan Deneweth, Heather Goff, Clea Moore, and Brian Sullivan explain how the following will impact marketers’ email deliverability:
- Gmail Rolls Out TensorFlow AI to Filter More Spam
- Verizon Media Group Announces Support for List-Unsubscribe
- Verizon Media Group Launches Postmaster Site
- Return Path Losing Gmail Panel Data
For the full discussion of each of these issues…
>> Read the entire post on Oracle’s Modern Marketing Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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