Email Deliverability Quarterly: Return Path Acquired, CCPA Update, Yahoo-AOL Merged, and More

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes.

To help you avoid trouble, the deliverability practice at Oracle Marketing Cloud Consulting (OMCC) shares the latest news and tips for what to watch out for in our inaugural Email Deliverability Quarterly.

In this post, Dan Deneweth, Heather Goff, Clea Moore, and Kent McGovern explain how the following news and events will impact marketers’ email deliverability:

• Validity Acquires Return Path
• CCPA Likely Won’t Be Replaced by Stronger PAA
• More State Consumer Privacy Bills Brewing
• Verizon Completes Merger of Yahoo Mail and AOL Infrastructure
• Apple Mail Adds Tabs
• ‘Sign In with Apple’ Announced

For the full discussion of each of these issues…

>> Read the entire post on Oracle’s Modern Marketing Blog