Email Marketing RulesEmail Design Podcast: The 2017 State of Email Creative
In the 86th episode of The Email Design Podcast, I join host Kevin Mandeville to discuss the findings from Litmus’ 2017 State of Email Creative report.
We walk through each section of the report, discussing:
- How marketers find email inspiration
- The value of email brand guidelines
- The adoption of responsive email design and how marketers are using it
- The various email design elements that are used, including animation, alt text, interactivity, and more
- When to use one-off email designs
- How to use A/B testing to get the greatest competitive advantage
- Email redesigned schedules
- Why you want landing page responsibilities
>> Listen to The Email Design Podcast on the Litmus blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
