Email Marketing RulesESP RFPs: Improving Your Vendor Selection Process
Nearly 5% of brands are very dissatisfied with their email service provider, and another 23% are dissatisfied, according to a Litmus poll. Many of those brands might consider switching ESPs in the months ahead.
However, before any brand switches ESPs, they will likely write a request for proposal. A RFP is a list of questions you send to prospective vendors, whose answers you then compare to one another to differentiate their offerings and find the best fit for your brand’s needs.
But which ESP candidates should you include? How should ESP RFPs go in terms of process? What should you include in your RFP?
To answer those questions and more, Litmus reached out to email experts at Marketing Democracy, BrightWave Marketing, DEG, Trendline Interactive, emailvendorselection.com, Laughlin Constable, and Red Pill Email.
>> Read the full post on the Litmus blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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