Email Marketing RulesFreshMail: Email Marketing Trends for 2018
I join 11 other experts in sharing my email marketing predictions for 2018 with FreshMail. My predictions is that:
Creating and optimizing automated emails will be a major trend in 2018. Already, nearly 13% of brands already generate the majority of their email marketing revenue from automated emails, according to our 2017 State of Email Survey. That number will only grow going forward because the timing and content of automated emails are hyper-relevant. If you’re not adding new triggered emails and expanding, updating, and A/B testing your existing ones, now is the time to dedicate more time to doing that.
For predictions of email marketing trends for 2018 from Laura Atkins, Adam Q. Holden-Bache, Samantha Iodice, and others…
>> Read the entire post on the FreshMail blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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