Email Marketing RulesGetting Subscribers One Click Closer to Checkout
The more you ask of consumers the less likely they are to give you what you want. That’s why email signup forms perform best when they are short. That’s why bloated checkout processes don’t work well (and why Amazon patented the 1-click checkout). And it’s also why you should keep the number of clicks between an email call-to-action and checkout as short as possible.
Too many emails put too many clicks between that first click in an email and the last click confirming an order. Getting subscribers just one click closer to checkout can significantly impact conversion rates.
For email designs, that’s means three things: First,…
>> Read the entire post on the ExactTarget Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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