Green Monday Email Marketing Insights

Posted by Chad S. White on December 18, 2014

120814 Babies R Us I’ve already shared insights from Black Friday Week and Cyber Week. Next up: Green Monday.

This newish shopping occasion is just getting going. It feels a lot like Cyber Monday did in 2006, when that was a new term that consumers were becoming familiar with. Retailers spent quite a while establishing the “Cyber Monday” brand—and clearly it was time well-spent.

Now some are trying to do the same thing with Green Monday, which is typically the second Monday in December.

This year, more than 10% of the email messages sent on Dec. 8 by the more than 100 major retailers that I track mentioned “Green Monday” by name. While we didn’t track mentions last year, anecdotally that’s a significant increase from a small base.