Email Marketing RulesHoliday Email Marketing: 4 Reasons to Start Planning Now!
Black Friday, the unofficial start of the holiday season, is just a little more than three months away—and 80% of marketers haven’t begun planning their holiday email marketing campaigns yet.
Here are four reasons that email marketers should be planning further out for peak season campaigns like holiday campaigns:
- Most retailers send roughly 50% more email campaigns during the holiday season than during non-peak months
- Key campaigns for days like Cyber Monday can involve extra planning
- It takes extra time to design and code season email elements like holiday headers and gift services footers
- Triggered emails should be QA’d and updated going into the holiday season
>> Read the full post on the Litmus blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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