Email Marketing RulesHoliday Predictions: This Year’s Email Marketing Twists
In my latest Email Insider column for MediaPost, I share my thoughts on how the upcoming email marketing holiday season will be different from last year’s, including that…
- Adoption of mobile-friendly email designs will hit 70%
- Free gift card with purchase will join free shipping as a hot promotion
- Black Friday deals will be more prominent on Thanksgiving Eve
- Cyber Monday deals will expand into Cyber Week deals ending Thursday
- Green Monday will start to be better branded and promoted by name
- Last Sleigh Day will be big because of its optimal positioning on the Monday before Christmas
>> Read my entire column on MediaPost.com.
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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