How Marketers Can Adapt to Voice-Assistants Reading Emails

The launch of the Apple iPhone in 2007 prompted a decade-long effort for marketers to make their emails mobile-friendly. The rise of voice-assistants will likely have a similar impact on email marketers, although less tectonic and probably much messier.

In this blog post, Oracle Marketing Cloud Consulting’s Kathryn Alva, Henry Alva, and Kristin McCambridge look at:

• The rise of voice-assistants reading emails
• The limitations of voice-assistants in terms of interacting with emails
• How voice-assistants read emails
• How voice-assistants handle emojis, special characters, creative spacing, and other subject line and copy issues
• How email accessibility can help voice-assistants read your emails correctly
• How the order of table cells and content blocks affect the reading of emails
• Plus some examples of subject lines and how voice-assistants read them

For all of this and more…

>> Read the full post on the Oracle Modern Marketing Blog