Email Marketing RulesHow to Use AI Subject Line and Copywriting Tools Successfully
Brands are turning to AI and machine learning to answer extremely complex questions, including, “What words should I use to communicate most effectively?” Companies like Persado, Phrasee, Touchstone, and others have turned AI’s data-crunching and pattern-finding power onto email subject lines, as well as other marketing copy.
Oracle Marketing Cloud Consulting has seen high interest in these tools among our clients. However, when our clients have tried them, the results have been mixed.
Among those brands that didn’t find enough success, the most common complaints that we’ve heard are that:
- The lift in email performance wasn’t sustainable beyond a few months,
and that - The results in general didn’t justify the expense.
If you’re considering these tools, we have some advice to get you on the path to success.
>> Read the full post on Oracle’s Modern Marketing Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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