Email Marketing RulesInbox by Gmail: 3 Experts Share Their Thoughts on Its Impact
Google has been innovating furiously around its email products over the past two years with their latest release being Inbox by Gmail, which is a new mobile email app. To help determine its impact on marketers, BrightWave CEO Simms Jenkins interviewed Ryan Phelan of Acxiom, Jay Jhun of BrightWave, and myself about the new app.
In this first of a two-part series, Simms asks us:
What is your impression of inbox? Major game changer to all who use and love email or cute enhancements that won’t change many things on marketing or consumer side?
Bundles and Highlights seem pretty cool for the end user? What do you think these mean for the email marketer?
>> Read our answers on ClickZ.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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