Email Marketing RulesInbox by Gmail: 3 Experts Share Their Thoughts on Its Impact – Part 2
Inbox by Gmail is the latest email innovation by Google to get marketers wringing their hands and worrying about how their programs will be affected. To help determine its impact on marketers, BrightWave CEO Simms Jenkins interviewed Ryan Phelan of Acxiom, Jay Jhun of BrightWave, and myself about the new app.
In this second in a two-part series, Simms asks us:
What advice do you have for email marketers that may be panicking because of Inbox or ready to seize the new opportunities presented?
After a decade of inbox staleness, the email channel has evolved quite a bit over the past few years – what’s next?
>> Read our answers on Click.com.
>> Check out Part 1 of the interview.
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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