Email Marketing RulesInfographic: 2015 Mobile-Friendly Email & Landing Page Trends
We’ve been beating the drum on the need to be more mobile-friendly for years as email reading has shifted from desktop and webmail to mobile devices.
According to data from Litmus Email Analytics, mobile email reading has plateaued at around 50%. However, new joint research from Litmus and Salesforce shows that marketers still have significant room to improve, despite advances over the past 12 months.
Our new infographic, 2015 Mobile-Friendly Email & Landing Page Trends, highlights where B2C brands are in terms of adjusting to the new mobile marketplace with their email and landing page designs. It also offers some advice on how to fix the disconnects that currently exist in the subscriber experience.
>> View the infographic on Salesforce.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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