Email Marketing RulesIs Email Marketing Cheap or Does It Have a High ROI?
How you and—more importantly—your boss answer that question easily predicts the future success of your email marketing program.
In this Email Insider column for MediaPost, talk about:
- The behaviors that indicate an “email marketing is cheap” mentality vs. an “email marketing’s ROI is high” mentality
- The results of these two lines of thinking on marketplace adoption of marketing automation and mobile-friendly email design and trends in deliverability
- The disconnect between what marketing leaders say is important and those marketplace realities
- Why it’s time to acknowledge that email marketing is no longer cheap and that trying to compress email marketing costs is a losing long-term strategy
>> Read the full column on the MediaPost blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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