Email Marketing RulesLitmus’ Email Design Podcast #47: View Online Links, Image-Based Emails, and “Above the Fold” Buttons
I was a guest on the Email Design Podcast, which is hosted by Kevin Mandeville and Jason Rodriguez. During the half-hour show, we discussed a number of questions asked by Litmus Community members, including:
- Old OWA rendering engine deprecated?
- What are you doing to future-proof your career?
- Is a “View this email as a web page” link necessary in emails that display properly?
- What’s so bad about image-based emails?
- How important are above the fold buttons?
For our discussion of those issues…
>>Listen to the podcast on the Litmus Blog
Or listen via…
> SoundCloud
> iTunes
> YouTube
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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