Litmus’s Delivering Podcast: Seeing Into the Future With Oracle’s Chad S. White

After a sobering spring, the 2020 holiday season is looking like it may be one of the riskiest and challenging in decades. That’s the focus of episode #28 of the Delivering podcast, where Litmus’s Jason Rodriguez and I talk about:

• The most beneficial lesson to come out of 2020
• The pressures on email programs to be lean and efficient
• The long list of major challenges around this holiday season
• Whether leaning on plain-text designs can help with holiday email production pressures
• How to “par bake” your holiday campaigns to accelerate development
• How the Thanksgiving to Cyber Monday holiday weekend is likely to go this year
• The need to stand out in the inbox during the highest volume days
• Two secret weapons to help brands stay relevant during the holidays
• How to make your automated emails more effective during November and December
• What should marketers focus on in a post-COVID world
• Where are email budgets and headcounts headed
• The kinds of email tactics that marketers are largely avoiding currently
• The upcoming release of our fourth quarter Holiday Marketing Quarterly checklist

For a discussion of each of these issues…

>> Listen to the Delivering podcast on the Litmus blog

P.S. This is my second time on the podcast. My first was for Episode #3 of Delivering when our discussion was entered on email analytics and asking the right questions.