Marketing Tips to Drive Holiday Sales & Revenue

The holiday season is on the horizon. Along with 19 other experts, BigCommerce asked me for my top tip for a successful holiday season. My top holiday marketing tip was:

Start planning now! The majority of brands don’t plan their holiday email marketing campaigns more than 2 months in advance, according to our State of Email Production report. That’s a missed opportunity, given how much revenue is at stake and the additional production workload that occurs during the holiday season.

On average, retailers increase their email frequency to their subscribers by roughly 50% during November and December, compared to non-holiday months. That’s a lot of extra emails that have to get designed, coded, and QAed. Starting early can help marketers avoid rushing later.

BigCommerce also collected great holiday marketing tips from:

• Alex Birkett, Growth Marketer and Content Strategist, ConversionXL
• Jamie Turner, CEO, 60 Second Marketer
• Jason Dea, Director of Product Marketing, Intelex Technologies
• Jeff Sauer, Founder and Lead Instructor, Jeffalytics
• Jana Skulinova, Marketing Manager, MonkeyData
• Richard Lazazzera, Founder, A Better Lemonade Stand
• Ryan BeMiller, Founder, Shopping Signals
• Alex McEachern, Loyalty Marketing Specialist, SweetTooth
• Ashley Suarez Wood, Content Marketer, Packlane
• Raheem Sarcar, Founder and CEO, RewardCamp
• Sarah George, Enterprise Account Manager, BigCommerce
• Susannah Morris, Industries Marketing Specialist, HubSpot
• Timi Garai, Content Marketer, Antavo
• Joel Cherrico, Founder, Cherrico Pottery
• Andrew Youderian, Founder, EcommerceFuel
• Luke Guy, Blogger and Entrepreneur, LukeGuy.com
• Zach Heller, Marketing Consultant, Zach Heller Marketing
• Daniel Clutterbuck, Ecommerce and Social Media Strategy Consultant
• David Potts, CEO, SalesWarp

For all the great advice…

>> Read the entire post on the BigCommerce blog