Email Marketing RulesMobile Matters Podcast: Email Is NOT Dead. Stop Asking.
How many times have you seen a headline claiming that email is dead? You’ve likely seen this headline countless times and probably have clicked on a few articles about it, too. However, the truth of the matter is that email is NOT actually dead and is very much alive.
I drove this point home when I spoke with Stephanie Cox, the host of the Mobile Matters podcast. However, we talked about a wide range of topics, including…
- How I got my start in email marketing
- The biggest changes to email marketing over the past decade
- What has driven changes at inbox providers and regulators
- How to measure email marketing success
- Best practices for mobile email design
- The impact of smartwatches
For a full discussion of each of those topics and more…
>> Listen to the podcast
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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