On-Demand Webinar: The Future…Delayed – The Forces that Keep Brands from Being Aligned with Consumer Behaviors

The goal of every brand is to be relevant to consumers and aligned with consumer behaviors. That’s why brands launched ecommerce sites as the internet became an increasingly common place to shop. That’s why brands made their emails mobile-friendly as smartphones became an increasingly common way to read emails. And that’s why brands created Facebook pages and started running ads on Facebook as that social media site became increasingly popular.

Brands chase audiences.

But the speed at which individual brands pursue consumers and align themselves with consumer behaviors varies wildly. Some are on the bleeding edge. Some wait for a solid critical mass. Some wait as long as they can. And some never get on board—sometimes much to their detriment.

In this on-demand webinar, we discuss the forces that keep brands from aligning with consumer behaviors more quickly. Plus, you’ll hear advice on how to overcome those forces from some of our more than 500 experts at Oracle Marketing Cloud Consulting, including Clint Kaiser, Cristal Foster, Kim Roman, Autumn Coleman, and Otilia Antipa.

Let’s limit the delay in adapting to consumer behaviors, so we’re serving our customers better and minimizing how much of the future we cede to our competitors.

>> Watch the on-demand webinar on Oracle’s Modern Marketing Blog