Smart Insights: Email Marketing Trends 2018

In 2018, email marketing is one the most effective techniques for digital marketers, so keeping up-to-date with the latest trends in the industry is super important. Given the ongoing importance of email marketing for customer acquisition and retention in most organizations, understanding and testing the latest email options and techniques is essential for businesses to stay engaging and competitive in the inbox.

To that end, Smart Insight’s Email Marketing Trends 2018 report brings together trends, insights, and advice from 14 email experts, including me. The 54-page report covers a wide range of topics and trends that will be key during the coming year:

• Increasing regulation
• Email rendering
• Device friendliness
• Intelligent personalization
• Sophisticated segmentation
• Subject line effectiveness
• Writing for emails
• Deliverability
• Code like it’s 2018
• Marketing automation

To read about all the predictions and trends…

>> Download the free report