Email Marketing RulesSubject Line Writing: 6 Trends that Are Driving Strategy Changes
Have your subject line writing strategies and tactics kept up with the times? Check and see if you’re accounting for these six changes in subject line writing, going from the oldest to the newest trend:
- Subject lines need to work with preview text.
- Subject lines can include many more visual elements.
- Subject lines need to demonstrate contextuality, when it exists.
- Machine learning can help write subject lines.
- Voice-assistants are now reading our subject lines.
- Brands may need to write alternative subject lines, if they’re using Email Annotations.
Some of Oracle Marketing Cloud Consulting’s copywriters—including Lizette Resendez, Monica McClure, and Kelly Moran—help break down each of these trends. They share examples and advice on how marketers can adapt their subject line writing to each of these trends.
>> Read the fully post on Oracle’s Modern Marketing Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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