Email Marketing RulesThe Email Design Podcast #62: 2017 State of Email Workflows (Part II)
In this episode of The Email Design Podcast, I continue my conversation with host Kevin Mandeville about the findings of our 2017 State of Email Workflow.
In Part 1, we talked about content planning, production cycles, and email design and development tools. In Part 2, we walk through the sections of the report about…
- Quality assurance
- Approval processes
- Email platforms
- Interventions and apologies
>> Listen to the podcast on the Litmus blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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