Email Marketing RulesThe Introduction to ‘Email Marketing Rules’
I’m very pleased to share with you the introduction to my new book, Email Marketing Rules: How to Wear a White Hat, Shoot Straight, and Win Hearts, which is about the best practices that lead to spectacular results, while steering you clear of trouble. I feel that too many people don’t understand what best practices really are, which is understandable given the increasing amount of misinformation and misdirection out there from those who are against best practices. Here is where I stand on the issue:
>>To preview even more of the book, visit the book’s product page on Amazon.com and click on the book cover to LOOK INSIDE.
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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