The Last Word on April 2016

Posted by Chad S. White on May 3, 2016

Must-read articles, posts & whitepapers

Hidden factors impacting your email subscriber lists (iMedia Connection)

The Sticky Footer: A “Just Right” Approach to Email Acquisition (BrightWave)

New 2016 State of Marketing Research Report (Salesforce)

Email Deliverability: Guide for Modern Marketers (Oracle Marketing Cloud)

Preference Centers: If You Build It, They Might Not Come (MediaPost)

The Politics of Email Deliverability (Oracle Marketing Cloud)

Insightful & entertaining tweets

@emailskinny: “Please Confirm Your Email Address.” #deliverability #emailmarketing pic.twitter.com/ZxyxEM9FyT

‏@LenShneyder: Human centered design is the crosroads of Technology, Business & Human Values #emailmarketing #eecdesign @meladorri https://pbs.twimg.com/media/CVKb3OcUYAA_qxU.png

@Cassy_L: Always test your emails in different browsers and devices and check your preview text… pic.twitter.com/Upwy2liUD6

@jvanrijn: Guy walks into a bar, says: “give me a couple of million $’s” Bartenders asks: What #MarketingAutomation platform are you building?

Noteworthy subject lines

Fossil, 4/1 — Introducing: Fossil Scratch-N-Sniff
ThinkGeek, 4/1 — Explosive backyard chemistry: Vertical Landing Mentos & Diet Coke Rocket!
Lenovo, 4/1 — Lenovo Announces World’s First Cat-Top PCs
Gucci, 4/1 — Introducing #GucciGram Tian
GNC, 4/1 — New: Fat-Incinerating Doughcuts
Overstock.com, 4/1 — The Bad News: We’re Out of Deals. The Good News: It’s April Fools Day…
Lowe’s, 4/1 — No Joke – It’s Spring Black Friday
J.Crew, 4/1 — We’ve got a few style tricks up our sleeve today
Zulily, 4/15 — Refund = me fund
Urban Outfitters, 4/27 — Introducing the UO Souvenir Shop 
REI, 4/27 — Let’s Celebrate the Women Who Scaled Mountains for Us
Williams-Sonoma, 4/19 — The Gift Guide is here! 75+ Top Picks for Moms, Dads, Grads & More
The Container Store, 4/1 — You can WIN when you sign-up for our College Savings Weekends
Banana Republic, 4/28 — The checklist: 5 spring essentials
Jetsetter, 4/26 — Let’s Pretend It’s Summer
Walmart, 4/1 — Patio furniture ships FREE
Williams-Sonoma, 4/2 — Cook EVERYTHING Outdoors with the NEWEST in NONSTICK Grillware + 20% Off Any 1 Item
Gucci, 4/1 — Nautical-inspired pieces for summer
Victoria’s Secret, 4/6 — Your vacay is handled: Free beach tote!
Pier 1 Imports, 4/6 — Your very own backyard getaway.
Crutchfield, 4/28 — FREE 40″ TV with select Samsung TVs
Neiman Marcus, 4/13 — Your invite: alice + Olivia live runway at 9:30 PM CT tonight
Sesame Place, 4/13 — Show us your priceless #Gobeforetheygrow moments
Fans Edge, 4/14 — #DubsUp To 73. Shop GSW Record Gear Now.
Victoria’s Secret, 4/7 — A total #TBT
Zappos, 4/10 — By Popular Vote…
National Football League, 4/28 — Ways to watch the 2016 NFL Draft
Fans Edge, 4/26 — 20% Off So You Can Look Like The #1 Pick