The Last Word on August 2018

Posted by Chad S. White on September 12, 2018

Must-read articles, posts & reports

Mossberg: The Disappearing Computer (Recode)

Email Workers Bogged Down With Operational Tasks: Study (MediaPost)

Give Your Email Team the Keys to the Marketing Database (Neverbounce)

The Importance of Email File Size (SparkPost)

2018 Cart Abandonment Inspiration: We have abandonment issues (Curated Email)

The 6 Pillars of Effective Email Acquisition (Trendline Interactive)

Insightful & entertaining tweets

To all you email designer / developers out there. I salute you. Your world is soooooo different.

— Dan (@danjdavies) August 28, 2018

I’ve had a nightmare over the past few months with non-payers, late payers and excuse makers. My experience prompted me to make: https://t.co/d1ql0rRlif – A curated list of articles, tools and templates to try to help UK freelancers. #freelance #freelancers

— Paul Maloney (@p_maloney) August 7, 2018

To all sales reps ever: Emails do not “get lost in my inbox.” I just don’t read yours.

— Matt Byrd (@mparkerbyrd) August 16, 2018

“We value you as a customer and would love to hear your feedback.” -noreply@mostcompanies.com

— Greg Galant (@gregory) August 22, 2018

The job of a #marketinganalytics dashboard isn’t to answer all your questions. It’s to help you ask better, deeper questions – @MattHertig #emflconf

— Krissy Head (@krissmatiss) August 24, 2018

Sure, sex is great but have you ever taken new email template designs and spent 5 hours with graph paper breaking them down to their individual elements? #emailgeeks #EmailMarketing @litmusapp #ThursdayMorning

— Libby Pauly (@lpdesignsvt) August 30, 2018

Noteworthy subject lines

ASPCA, 8/3 – Wildfire Update: 300+ Animals Assisted
Tiny Prints, 8/19 – Here’s a sneak peek at our 2018 Holiday Collection
The North Face, 8/19 – Labor Day Starts Now
Nike, 8/3 – Back-to-school essentials
FansEdge, 8/4 – Four Weeks Till College Kickoff…Got The Feels?
Hayneedle, 8/8 – Game on: Up to 35% off homegating gear starts now …
Morton’s, 8/3 – Dine with us during Boston Restaurant Week!
Olive Garden, 8/9 – You get together. We’ll handle the rest.
REI, 8/9 – Spend a Relaxing Night in the Woods with Us
Jetsetter, 8/12 — #UpAllNight: Cities That Never Sleep
Victoria’s Secret, 8/8 – Because AC.
Pier 1 Imports, 8/18 – Hey summer, don’t let our pumpkins hit you on the way out.
REI, 8/19 – REI & Brooks are Giving Back to Scenic Trails
The North Face, 8/2 – Recycled tees that give back…
Ann Taylor, 8/12 – LAST CHANCE: $10 Off A Rotating Wardrobe
ModCloth, 8/19 – Exponential outfit options right this way.
Staples, 8/19 — $10 off is like lunch money in your pocket.
Sony, 8/4 – Meet Your New Assistant | Sony Smart TV with Google Assistant
White House Black Market, 8/26 – Start The Week Off With Confidence
Banana Republic, 8/28 – Working overtime (the clothes, not you).
Horchow, 8/26 – What’s new: Hooker Furniture
Barneys New York, 8/18 – The Top Jewelry Trend for Fall
J.Jill, 8/30 – The Fall Five—essential styles you need now.
Williams Sonoma, 8/12 – 10 Things You Didn’t Know Your KitchenAid Could Do
Jetsetter, 8/19 – Live the “Crazy Rich Asians” Lifestyle at These 7 Real-Life Film Locations
Clinique, 8/30 – Play now for a Superheroes Makeup Kit.