The Last Word on August 2019

Posted by Chad S. White on September 6, 2019

Must-read articles, posts & reports

Warning to Marketers: You Can’t Cost-Cut Your Way To Growth (Forbes)

Most Marketers Still Don’t Let Consumers Control Email Frequency or Content (eMarketer)

Litmus Live London 2019: A Recap in Tweets (Litmus)

Insightful & entertaining tweets

1999: “Subscribe to our newsletter”
2009: “Follow me on social”
2019: “Subscribe to my newsletter”

— Jeremiah Owyang (@jowyang) August 7, 2019

I woke up in a cold sweat last night to create this content. I present: the Email Sign-off Alignment pic.twitter.com/SkNpXxrj5V

— Julia Burnham (@juliarburnham) August 9, 2019

How old are you? I’m “had to get invited to gmail” years old.

— Elizabeth Flux (@ElizabethFlux) August 15, 2019

No. Nope. Never. Ever. pic.twitter.com/QplTByX7qe

— Michael J. Barber (@michaeljbarber) August 30, 2019

Noteworthy subject lines

Express, 8/29 – Labor Day Sale starts TONIGHT! (Out of Office = ON)
Nordstrom, 8/10 – Your back-to-campus checklist
T.J. MAXX, 8/10 – Create your dream dorm!
HomeGoods, 8/1 – Tips to organize your dorm in style!
Target, 8/23 – ✏️ Take note: top back-to-school deals have arrived ✔️
Saks Fifth Avenue, 8/4 – Last chance for up to 25% off new-school-year threads
SavvyMom Today, 8/13 – Our Fave Lunch Boxes and Bags for Back to School
Hobby Lobby, 8/16 – 🍂 Recreate This Charming Fall Mantel
Eddie Bauer, 8/25 – Let Flannel Season Begin!
The North Face, 8/21 – Global Climbing Day is August 24
Saks Fifth Avenue, 8/9 – MAC’s new lipstick is love at first swipe
Banana Republic, 8/29 – Introducing our Packable Performance Suit
Nordstrom, 8/14 – Check out these trending sneakers
Wegmans Meals 2GO, 8/9 – Pizza + Cauliflower = Veggie Perfection
Williams Somona, 8/16 – The Best of Europe up to 30% Off + French & Italian Recipes Inside… + Your Code for 25% Off Inside!
Kohl’s, 8/9 – 15% off + Night Owl Deals? Let the shopping begin! 🦉
Burlington, 8/23 – Introducing the Burlington Credit Card
Walgreens, 8/9 – Get 10X points when you use points in store!
Everlane, 8/15 – Back In Stock: The Performance Chino
See’s Candies, 8/15 – 🍊 Orange you glad? This lollypop favorite is back!
GrubMarket Team, 8/15 – 8 Stone Fruits – Now in Season! 🍑
VS PINK, 8/11 – 🍑 BEST 🍑 BUTT 🍑 EVER. 🍑
Express, 8/14 – Lifts you up. 🍑 Holds you in. 👖
Lane Bryant, 8/16 — $45 JEANS. Get your butt in here!
Anthropologie, 8/29 – “I just got this for 50% OFF”
Zales, 8/12 – “I Believe in Simple, Elegant Designs…” -Vera Wang
Patagonia, 8/26 – New prints and graphics inspired by the public lands and waters we love
Tractor Supply Company, 8/24 – There’s Still Time to Save on Top Pet Brands – and Join Us for Today’s Adoption Event!
Petco Foundation, 8/24 – Does Your Pet Have Superpowers?!
T.J.MAXX, 8/27 – Vacation glam or stay-at-home spa?
Lane Bryant, 8/19 – How does $500 sound?
Goop, 8/13 – who Kerrs?
Underground Cellar, 8/29 – Your $22 wine credit expires tomorrow!