The Last Word on February 2017

Posted by Chad S. White on March 3, 2017

Must-read articles, posts & reports

Should we stop inlining styles in emails? (Medium)

Gmail promotions tab inbox delivery stats (Zettasphere)

Email, LinkedIn and white papers remain key strategies in lead gen for B2B marketers, study suggests (The Drum)

Is there a replacement for email? (The Guardian)

Insightful & entertaining tweets

I opened an email with subject line starting “SPECIAL MUST READ: “(in all caps)… It wasn’t.

— Jordie van Rijn (@jvanrijn) February 22, 2017

A good day to optimize emails with images turned off #emailgeeks #AWS

— Δnnett (@The_Annett) February 28, 2017

Noteworthy subject lines

J.Crew, 2/2 — Groundhog, schmoundhog. 20% off & free shipping starts now.
Brooks Brothers, 2/2 — Too late Phil, spring is already here
Brooks Brothers, 2/6 — Spring cleaning starts in your closet.
FansEdge, 2/6 — 5-Time Champs – Get the Latest Pats Championship Gear Now!
Under Armour, 2/6 — M-V-P: Brady Does It Again
Jetsetter, 2/5 — The Most Affordable Hotels in the Caribbean – Because We ALL Need a Vacay Right Now
Pier 1 Imports, 2/17 — We cannot tell a lie.
West Elm, 2/19 — A sale to trump them all 😉 (ends tomorrow!)
Victoria’s Secret, 2/13 — “Get your girls, break some hearts…” XOXO, VICTORIA
Banana Republic, 2/14 — You have a secret admirer (hint: it’s us)!
Lululemon athletica, 2/14 — Sweaty Staples
Neiman Marcus, 2/27 — Red-carpet recap: Shop winning looks now
Hayneedle.com, 2/6 — you deserve a promotion: up to 60% OFF home office!
West Elm, 2/2 — Up to 30% off “Oooh, where’d-ya-get-that?!” style
Sears, 2/13 — (1) new message: You’ve scored up to 40% off appliances
katespade, 2/6 — meet the babe bag. (and a french bulldog, too.)
ToysRUs, 2/13 — This Promo Coe Wil Self Destruct TODAY!
Sakes Fifth Avenue, 2/20 — Be the 1st: shop Burberry straight off the runway.
eBags, 2/13 — Flight Delayed? This Sales is Right on Time!
ASPCA, 2/17 — Spay/Neuter Myths BUSTED: Think You Know the Truth?
ModCloth, 2/20 — Which print?! The struggle is real…
Vera Bradley, 2/17 — Everybody’s talking about Vivian …
The Home Depot, 2/20 — • O • V • E • R • S • T • O • C • K •
Anthropologie, 2/20 — The best reason to turn on your OOO today.
Clinique, 2/25 — How-To: An easy cat eye with major wow factor.
Dell, 2/5 — Quality Bose sound without wires. Find it all on Dell.com
Chipotle, 2/15 — Chipotle Online Ordering: Instant Gratification