The Last Word on January 2017

Posted by Chad S. White on February 3, 2017

Must-read articles, posts & reports

Animated GIFs in emails, message word count, and reply-to addresses: benchmark data findings (IBM THINK Marketing)

Preheader Text: 6 Models and a Case Study with a 96% Lift in Revenue-per-Email (Jeanne Jennings)

The most unforgivable email mistake if you want a response (Quartz)

Worst ePrivacy B2B fears averted (DMA UK)

In a Cookie-less World, Will Email Become the New Ad ID? (Chief Marketer)

Insightful & entertaining tweets

While a little wrong… this is a nice way to personalize a birthday card for an email marketer. @litmusapp pic.twitter.com/UxbdZIc1tK

— Justin McMillin (@JustinTy) January 11, 2017

A bad sender reputation is like a hangover–it’s hard to get rid of, and it makes everything else hurt. #emailmarketing #emailgeeks

— Chris Marriott (@CSMarriott) January 17, 2017

Interesting marketing tactic from @theskimm – what do you think, #emailgeeks? pic.twitter.com/EgcbTyivh3

— Emma, Inc. (@emmaemail) January 11, 2017

Noteworthy subject lines

St. Jude Children’s Research Hospital, 1/1 — Chad, you’ve helped make the impossible possible in 2016
ModCloth, 1/1 — Congrats to the top 20 styles of 2016!
Art.com, 1/1 — Look Back At ART in 2016
Walgreens, 1/1 — Happy New Year! Make small changes, see BIG results + 25% OFF Contacts
Lands’ End, 1/1 — Resolution-ready activewear + take an extra 20% off sale prices
Katespade, 1/9 — activewear for working out or hardly working
The Container Store, 1/1 — Great Solutions for Healthy Resolutions
Etsy, 1/1 — 2016 is *so* yesterday
Blue Nile, 1/4 — Top Engagement Ring Trends For 2017
MAC Cosmetics, 1/15 — Chinese New Year’s Most Decadent Shades
PersonalizationMall.com, 1/9 — 30% Off Valentine’s Day Sale Starts Now
Victoria’s Secret, 1/15 — Red-hot gifts… XOXO, VICTORIA
NFLshop.com, 1/14 — Patriots Advance to the AFC Championship Game!
Target, 1/25 — Save on a new TV and be ready for the big kickoff.
Miracle-Gro, 1/20 — Winter Garden Care
Carnival Cruise Line, 1/24 — Our newest ship Carnival Horizon is on sale now!
Vera Bradley, 1/15 — The prettiest postcard ever!
Sony, 1/4 — Ready? Watch Sony live at CES
Clinique, 1/8 — Gina Rodriguez’s #1 must for the red carpet.
ModCloth, 1/4 —Your syllabus for Graphic Design(s) 101.
GapKids, 1/26 — L + O + V + E these looks
Sony, 1/19 — Cutting-Edge Headphones Could Be Yours—It Only Takes One Click
ToysRUs, 1/4 — Open an “R”Us Credit Card & Get 10% OFF on Thursdays!
ASPCA, 1/23 — VOTE NOW: Best Photo of the Year
Neiman Marcus, 1/12 — Best of Beauty! #NMBeauty Bestsellers: Who made the list?