The Last Word on July 2016

Posted by Chad S. White on August 2, 2016

Must-read articles, posts & reports

Why Most Agencies Stay Away from ROI Metrics (MediaPost)

Understanding The Email ‘Frequency Math Effect’ (MediaPost)

When and How to Create Customer Journey Maps (Nielson Norman Group)

7 Tips To Get The Most Out Of Survey Emails (Marketing Land)

Q&A: The Big Email Marketing Questions Answered (Marketo)

Coding mobile-first emails (Campaign Monitor)

Overview of the Enterprise Email Service Provider Landscape (Trendline Interactive)

Outlook helps you focus on what matters to you (Office Blogs)

Insightful & entertaining tweets

@TedGoas: The harsh reality of what it’s like to be an email designer. pic.twitter.com/OyY8t0b7D

@aithne_two: My favourite #pokemongo email so far…great work @firebox! bit.ly/2a5bdLn

@mparkerbyrd: Honestly, if you’re sending long emails getting clipped in Gmail, “How can I stop Gmail from clipping my email?” is the wrong question.

@mparkerbyrd: Seems unnecessary and not user-friendly? pic.twitter.com/lTdexbJU0M

Noteworthy subject lines

Brooks Brothers, 7/4 — Happy 240th birthday, America!
White House Black Market, 7/4 — Red, White(House) and Blue: 40% Off
Levi’s, 7/4 — Red, white & blue jeans.
Barneys New York, 7/4 — The Sneakers Made by Women Right Here in the USA
Michaels, 7/4 — 1st Time EVER For Everyone! 55% Off Coupon – Today Only!
Staples, 7/12 — HURRY! Get up to 25% off YOUR school supplies when you purchase a backpack.
Toys “R” Us, 7/17 —Load Up on Fun! FREE Lunch Kit with ANY Backpack Purchase
Etsy, 7/12 — DIY for kids: Back to school
JCPenney, 7/17 — Back-to-school styles at 40-50% off
Walmart, 7/3 — Student-friendly prices on dorm must-haves
The Swiss Colony, 7/12 — It’s Almost Like Christmas in July
Toys “R” Us, 7/15 — 3 Days to Have Yourself a Merry Christmas in July!
Tiny Prints, 7/17 — 25% Off Ends Soon! It’s Our Christmas in July Sale
GolfSmith, 7/29 — Black Friday Savings in July Starts NOW!
Gilt, 7/13 — NY Men’s Fashion Week Begins. See It Now, Shop It Now.
ThinkGeek, 7/14 — ThinkGeek aims to catch ’em all at SDCC!
Lego, 7/22 — Celebrate the 2016 Ghostbusters™ Movie launch with these LEGO® sets!
Cold Stone Creamery, 7/17 — Do Yourself a Flavor and Celebrate National Ice Cream Day with Cold Stone!
Horchow, 7/17 — Sweet! Delightful ways to celebrate National Ice Cream Day
NFLshop, 7/30 — Celebrate Training Camp Season w/ Free Shipping No Minimum!
MAC Cosmetics, 7/14 — Be the Queen of the Jungle with Exotic Shades Inspired by an AFRICAN SAFARI. Plus Free Shipping
Lands’ End, 7/17 — Sun protection advice from our sunburn-prone friend + up to 65% off
Threadless, 7/22 — $*%! it’s hot!
Banana Republic, 7/1 — Short on sleeves, long on summer style
Victoria’s Secret, 7/1 — No straps attached
Epicurious, 7/13 — BBQ’s Most Controversial Condiment
J.Crew, 7/3 — 135 swim styles. Zero fitting-room mirrors.
GapKids, 7/2 — Photo credit: Mom
Chipotle, 7/1 — Did Someone Say FREE Burritos? Chiptopia has begun.
Brooks Brothers, 7/8 — Ready to “check” out? Shop gingham sport shirts
Nissan, 7/7 — Find out when the 2017 TITAN is ready to go
Carnival Cruise Line, 7/30 — Save BIG + get a first look at Carnival’s next ship!
The Shopping Channel, 7/15 — Need A Nail Makeover?
Feeding America, 7/12 — Thinking about lunch? So are we.
Under Armour, 7/12 — Our Joggers Are Everywhere
ModCloth, 7/16 — Eat, drink, & be married!
Lululemon Athletica, 7/4 — livin’ la #vidasuada
Jetsetter, 7/14 — Don’t Let Your PTO Go to Waste