The Last Word on July 2018

Posted by Chad S. White on August 7, 2018

Must-read articles, posts & reports

Email still public’s preferred marketing channel, even after GDPR (The Drum)

Email Design for Subscribers with ADHD (iContact)

Get the Attention and Investment Your Email Program Deserves (OnlyInfluencers)

What is a customer data platform? How is it different from a DMP or CRM? (Econsultancy)

Insightful & entertaining tweets

I love this email from local boutique Lockwood. The closest subway is closed for construction until February, and they sent an email promoting making a day of shopping near their stores at other local businesses on Broadway in #astoria https://t.co/5UolxLtVUH #SmallBusiness

— Kristin B (@EmailSnarketing) July 17, 2018

Noteworthy subject lines

Victoria’s Secret, 7/3 – Firework it in sequins, rhinestones & so. much. shine.
Fossil, 7/4 – HBD, America!
PersonalizationMall.com, 7/8 – Last Chance – 70% Off Christmas In July Clearance Sale Ends At Midnight
JCPenney, 7/18 – Hurry! Don’t miss Cyber in July
Lenovo, 7/20 – Final Black Friday in July Doorbusters are Live Now!
Epicurious, 7/14 – 10 kitchen tools we can’t wait to buy on Prime Day
PepsiCo, 7/16 – Amazon Prime Day Deals on Pepsi products
JCPenney, 7/17 – School days ahead! 40% off juniors’ Arizona denim
The Container Store, 7/23 – Locker Organization: Back To School Basics With A Twist
Moosejaw.com, 7/27 – Our Fave Backpacks – Just in Time for Back to School
Hasbro, 7/19 – These San Diego Convention items are #TRENDING
ThinkGeek, 7/18 – No con badge required for these exclusives!
ModCloth, 7/6 – AC-approved and outfitted to perfection.
Banana Republic, 7/3 – Here for sheer: wearable, light-as-air shirts.
Victoria’s Secret, 7/8 – Summer essential: an ultra lightweight layer!
Miracle-Gro, 7/20 – Five Mosquito Repelling Plants
Feeding America, 7/23 – It’s summer vacation. So why don’t these kids have anything to eat?
UncommonGoods, 7/6 – This Just In: Birth Month Flower Grow Kits
FansEdge, 7/24 – Football Is Coming…Here’s What’s Trending
The Container Store, 7/3 – “Wow! That Was Easy.”
Sony Electronics, 7/21 – They Can Do That? You Won’t Believe What Goes Into Our TVs
PepsiCo, 7/11 – Cap’n Crunch’s NEW SLURPEE is at 7-Eleven
Aeropostale, 7/27 – Try our new jeans in 18 fits & 81 washes
Petco, 7/11 – Want the simple life? Sign up for Repeat Delivery
ThinkGeek, 7/27 – They know when you last logged in, what you did, and for how long
Kate Spade, 7/10 – what to give the bride
Kate Spade, 7/19 – open this for good luck
Gap, 7/3 – Open ASAP to redeem your codes before they expire
Barneys New York, 7/10 – Read This Before Your Next Trip To The Barber
ASPCA, 7/13 – Is Breaking the Window Breaking the Law?
Nikon, 7/3 – Manhattanhenge: A Rare Photo Opportunity this Month
Ikea USA, 7/30 – No need to wait. The 2019 IKEA catalog is here!
Gucci, 7/24 – Presenting #TimeToParr: A Photographic Journey
Victoria’s Secret, 7/10 – CRUSHING YOUR INSTA