The Last Word on March 2015

Posted by Chad S. White on April 1, 2015

Must-read articles, posts & whitepapers

Why email marketing is still in style — and thriving (Venture Beat)

Symbolically Sinking – 10 Findings on Symbols in Subject Lines (Return Path)

Deliverability and engagement (Word to the Wise)

Context Changes Everything (StrongView)

Google Working on Project to Let You Receive and Pay Bills Directly Inside Gmail (Re/code)

Insightful & entertaining tweets

@mparkerbyrd: Email peeps … Seen anything like this before? https://t.co/06EZceAfd4

@jeremywaite: “Content is King. Relevance is King Kong” <– Comment of the day #genius

@ddayman: More of us need these award ribbons. “I Survived Another Meeting That Should Have Been An Email” http://t.co/VsBjoj49Wm #emailhumour

@ExperianMkt: There’s no magic # for how many segments to target – but the “unmagic” # is 1. The more relevant you can get, the better! #customerlifecycle

Great additions to the Swipe File pinboards

Lego uses innovative “email carousel” to bring interactivity to email >> View the pin

BabyGap email uses easy-to-follow blue and pink color coding >> View the pin

The DNC uses a triptych of animated gifs in this mobile-friendly email >> View the pin

West Elm’s 3-email cart abandonment series uses predictive intelligence >> View the pin

Noteworthy subject lines

J.Crew, 3/23 — Thaw out your closet! You’ve got 2 days to shop 30% off warmer-weather styles.
Hayneedle, 3/9 — Serve up Easter brunch outdoors!
Babies “R” Us, 3/11 — Need Ideas For Baby’s Easter Basket? Start Here!
Sephora, 3/25 — Confused by contouring? Start here
Clinique, 3/17 — Trending: Green & gold for eyes + 2 FREE minis.
J.Crew, 3/8 — #nowtrending on Instagram & Pinterest (plus, our sale ends today)
Under Armour, 3/17 — March Is Here. Gear Up Before Tip-Off
eBags, 3/8 — Daylight isn’t your only savings this weekend…
Gap, 3/8 — what goes with daylight savings? savings.
Victoria’s Secret, 3/8 — Lose an hour. Gain a Bonus Secret Reward.
Lands’ End, 3/6 — Gabi’s top 3 trends for the beach + 20% off swim
Lands’ End, 3/13 — See what real women are saying about our swimwear
Clinique, 3/6 — Know a bride? Show her this + FREE bag & minis.
Anthropologie, 3/11 — We’re putting our LBDs on pause.
Anthropologie, 3/18 — That party? These dresses.
Threadless, 3/5 — Tinder – not the only way to score.
American Apparel, 3/5 — Meet the Women Making It Happen
babyGap, 3/5 — new new new new new new
MoMA Store, 3/21 — Kick It Up Another Notch: Meet the Amish Scooters
The Container Store, 3/5 — Why is confetti flying?
P&G everyday, 3/30 — Smell that?
Subway, 3/24 — Your inbox is full (of flavor)