The Last Word on November 2017

Posted by Chad S. White on December 7, 2017

Must-read articles, posts & reports

2018 Email Marketing Predictions (Campaign Monitor)

Meet the #Emailgeeks community on Twitter [Infographic]

Ditch the Bunker Mentality: Email Works Better with Other Channels (MediaPost)

Insightful & entertaining tweets

In 2017 the year of our lord, I’m still explaining to colleagues the the Gmail Promotions tab isn’t what’s making their open rates lower

— Email Snarketing (@EmailSnarketing) November 16, 2017

“Email is like the mafia… you can’t leave.” 😆 – Jordan with Fluent #foe2017 pic.twitter.com/xJJ0x922ZI

— Elizabeth Lewis (@Elliemonstr) November 2, 2017

Yesterday in my #ID24 talk when talking about using fewer tables in your email code, I said I’ve seen an email with over 200 table elements in it.

Today I saw an email with 495 <table>’s and 2550 <td>’s

— Mark Robbins (@M_J_Robbins) November 17, 2017

🔥 Hot Email Alert!
Amazing #email from Nest featuring an interactive shopping cart experience. There is also a really nice floating banner on mobile. Well done @ericlepetitsf + the Nest team 👏 Take a look here #emailgeeks – https://t.co/rrSaZdXCmC pic.twitter.com/iShJwzMqzT

— Andrew King (@akingkiwi) November 26, 2017

Noteworthy subject lines

AutoAnything, 11/5 — Save More Than Sleep This Weekend
Urban Outfitters, 11/11 — 11 essentials • $11 each • 11.11.17 only
Epicurious, 11/8 — 97 Thanksgiving Pies (and Cakes…and Cookies…and Tarts)
Horchow, 11/13 — Get set for Thanksgiving
Costco, 11/24 — Happy Black Friday! Shop Online! Warehouses Open at 9:00 AM Friday!
Banana Republic, 11/24 — 50%. OFF. BLK. FRI.
Lego, 11/24 — “Brick” Friday Offers Are Officially Here!
Zappos.com, 11/24 — SALE: Black Fri-YAY!
Tiny Prints, 11/24 — Black Fri-Yay! Up to 40% Off + FREE Ship
Vera Bradley, 11/24 — Bright is the new Black (Friday)! Shop now for amazing deals.
Ann Taylor, 11/24 — PINK Is The New Black Friday
Crate & Barrel, 11/24 — You’ve waited all year for this sale
J.Crew, 11/24 — Shopping > sleeping. 40% off your purchase is ON.
Levi’s, 11/24 — This is the big one…
Target, 11/24 — Today only! Spend $50, get 20% off your next purchase.
Petco, 11/30 — Last Day! Take 25% off your first Repeat Delivery order
Crutchfield, 11/29 — CYBER Tuesday, Wednesday, Thursday…
REI, 11/29 — Cyber Week Sale – New Deals Added
Anthropologie, 11/8 — Still or SPARKLING?
ModCloth, 11/8 — Current mood: very merry.
BabiesRUs, 11/5 — Get Ready for a Stress-Free Holiday (Kinda)
Godiva Chocolatier, 11/10 — It’s Here! NEW Advent Calendar + FREE Gift for 1 DAY
ModCloth, 11/3 — Now present-ing our holiday gift guide!
Saks Fifth Avenue, 11/8 — Hello, Gift Guide: holiday shopping made easy
Fossil, 11/10 — DIY Gifts
Wine.com, 11/10 — Everyone Will Think You Paid Way More + 1-cent Shipping Inside
Nike, 11/5 — Coats for every kind of cold.
Neiman Marcus, 11/5 — 7 dresses for 7 occasions
Jetsetter, 11/8 — Where to Travel This Fall—According to JS Editors
Ann Taylor, 11/14 — This Is Packing-List Perfection
Vera Bradley, 11/4 — Love options? Customize what you carry with this stylish new sidekick!
Gap, 11/5 — Sorry to bother you, but you’ve got no exclusions AND free shipping (ending today!)
Wayfair, 11/8 — Save on TV stands + storage. Netflix, anyone?
ThinkGeek, 11/30 — Sun’s getting real low…These are your final hours to get up to 25% off!
Kate Spade, 11/3 — vvvvvvelvet. trending right now.
FansEdge, 11/2 — CHAMPIONS! Get Your Astros World Series Gear Now!
NFLshop, 11/12 — Patriots Win! Celebrate with 25% Off Sitewide!
Kate Spade, 11/8 — shop the looks from the new #missadventure episode…
Carnival Cruise Line, 11/29 — Your vacation snapshot: #CarnivalCaribbean
St. Jude, 11/29 — On #GivingTuesday, friends united to help St. Jude