The Last Word on November 2019

Posted by Chad S. White on December 6, 2019

Must-read articles, posts & reports

Twilio study finds consumers prefer email and text when communicating with brands (Marketing Land)

Research: Is A Picture Worth 1,000 Words Or 60,000 Words in Marketing? (Email Audience)

Animated PNGs in Email: An Alternative to GIFs? (Litmus)

Dynamic email in Gmail available on Android and iOS (G Suite Updates)

Towards LGPD and Beyond – Legal Bases for Email Marketing (Return Path)

Email Marketing and the 2020 Election (G2)

The Future of Email Marketing: 2020 Edition (emailmonday)

Insightful & entertaining tweets

The email silly season is getting ready to start, buckle up #deliverability peeps as the ride is about to get bumpy #emailgeeks

— Kent McGovern (@KentMcGovern) November 21, 2019

In today’s edition of “I never signed up for these emails”, I just got a random newsletter for “Arizona Cannabis Monthly”…. at my work email address. Uhhhhhh…

— Kristin (@EmailSnarketing) November 7, 2019

I’m so sorry but I just spent 45 minutes troubleshooting a CSS stylesheet that wasn’t working in the Gmail app, and it was all because I declared a capital “!Important” on one line instead of “!important” and I just needed to tell somebody. #emailgeeks

— Matt Byrd (@mparkerbyrd) November 19, 2019

“The enemy of success is not failure…it’s comfort.” – @michellepoler of @HelloFears #optin19 #hellofears

— SparkPost (@SparkPost) October 30, 2019

Noteworthy subject lines

Williams Sonoma, 11/5 – Williams Sonoma presents Thanksgiving with NBC’s TODAY!
HomeGoods, 11/8 – All you need for Friendsgiving feast!
Williams Sonoma, 11/23 – Are You Ready? Last Minute Thanksgiving Essentials: Up to 70% Off!
Olive Garden, 11/22 – 🦃 You get the turkey. We’ll get the sides.
REI, 11/5 – This Black Friday, Opt to Act #OptOutside
Target, 11/6 – Black Friday ad is here! 🎉
The Home Depot, 11/6 – {BLACK FRIDAY PRICES} Start Now
Lowe’s Home Improvement, 11/6 – Black Friday Appliance Savings – Just Got Better
Tractor Supply Company, 11/7 – ❗ TWO NEW DAILY DEALS + Shop Black Friday Prices Now!
Michaels, 11/7 – Seriously! We’re Announcing Black Friday Prices on Trees!
DICK’S Sporting Goods, 11/24 – Black Friday NOW, 20% Off Online & More!
West Elm, 11/24 – 🔶 Ends tonight 🔶 Pre-Black Friday Sale 🔶
Express, 11/23 – VIP access to Black Friday ⚫ Camis & Tanks you’ll love + Members get 50% off
Best Buy, 11/24 – This is how we do BLACK FRIDAY—EARLY. 💃
Zales, 11/22 – 😮 Did You Hear!? The Black Friday Sales is HERE! Save 30-50% Off Everything
Victoria’s Secret, 11/26 – Black Friday deals start now!
Office Depot, 11/27 – EARLY ACCESS to Black Friday is going on now!
JCPenney, 11/27 – STARTS NOW! BLACK FRIDAY DEALS AT JCP.COM
Lane Bryant 11/4 – Our 🎄 holiday 🎄 collection 🎄 has 🎄 arrived!
Bass Pro Shops, 11/4 – Our Christmas gift guide has something for everyone on your list
West Elm, 11/5 – Whoaaaaa! Say hello to our Holiday Seating Event
Bed Bath & Beyond, 11/21 – 😴 Guest-ready: **ALL** Aerobed air mattresses on SALE! + $15 off $50 & 20% Off coupons are available
Neiman Marcus, 11/6 – Plan your holiday décor
Dollar General, 11/4 – Save big on holiday décor. 🎄
Michaels, 11/22 – 33 Days Until Christmas: Up to 50% Off Festive Decorations to Make Your Home a Wonderland!
Nordstrom, 11/23 – Holiday party dresses are here
Anthropologie, 11/27 – Yes, you can wear jeans to a party.
Banana Republic, 11/7 – Winterize your wardrobe with 40% off purchase
Burlington, 11/9 – Cold weather ahead: save on C O A T S
Nordstrom, 11/6 – Want the best boots of the season?
Lane Bryant, 11/22 – 🧥 🧣 Warm up with 30% off. 🧤 👢
Everlane, 11/7 – Introducing: Felted Merino
Neiman Marcus, 11/9 – The Fantasy Gifts | Experience them now
Banana Republic, 11/23 – Have an Insta-worthy sleep in our exclusive pajamas
Express, 11/23 – 50% OFF | Style picks from @laurabeverlin, the 👑 of cozy
Lane Bryant, 11/5 – Introducing Lane Rewards! Sign up today!
Gap, 11/21 – Do good. Feel good. Gift good.