The Last Word on October 2017

Posted by Chad S. White on November 6, 2017

Must-read articles, posts & reports

The Better Email on Design (Jason Rodriguez)

95% Boost in Conversions from a Small, Simple Change (Email Optimization Shop)

What annoys your clients the most when receiving an email? (Smart Insights)

Why Email Is the Locomotive of Digital Marketing (Forbes)

Email marketing trends 2018 (Smart Insights)

Insightful & entertaining tweets

Heading to the office Halloween party as a wireframe cause I suck at Halloween 🤦🏻♂🤷🏻♂ pic.twitter.com/NWYXq1W3lI

— Gearóid (@gearoidorourke) October 31, 2017

For my #email pals! via @tomfishburne https://t.co/DUYwOZweI3 #marketoon pic.twitter.com/UXYYRlPVlg

— Janet Roberts (@evansmom) October 16, 2017

Me: “What’s your rate?”
Freelancer: “What’s your budget?” pic.twitter.com/82nmnYEEN3

— Anna Jenelius 👻 (@TheAnaka) October 23, 2017

I may have gone too far. #emailgeeks pic.twitter.com/6PBRKHUEGR

— Alex Ilhan (@omgitsonlyalex) September 26, 2017

Noteworthy subject lines

ASPCA, 10/18 — Don’t Miss Out. Get Your ASPCA Calendar!
Kate Spade, 10/18 — cat ladies, rejoice!
Clinique, 10/14 — Gift sets for that holiday glow. 5 FREE minis with purchase.
RH, 10/12 — Introducing the Holiday 2017 Collection. Free Shipping on Hundreds of Items.
The Container Store, 10/1 — Got an organizing project? We’ve got a Starter Kit that’ll help
The Crutchfield Team, 10/22 — Sonos + Alexa = Sonos One
DNC Rapid Response, 10/25 — Our rights > Big corporations
FansEdge, 10/12 — THE YANKEES WIN! NY Is In The ALCS!
Nike, 10/22 — Layer your way to peak performance.
ModCloth, 10/7 — ’Cause legs need love, too.
RH, 10/22 — Introducing the Moroccan Cactus Silk Pillow Collection
Wayfair, 10/14 — UNDER-$150 TV stands. Popcorn not included.
GapKids, 10/14 — Here to save the day: Gap x Justice League
Hasbro, 10/12 — Super(hero) Savings
Gucci, 10/11 — Debuting the Unskilled Worker Collection
Godiva Chocolatier, 10/14 — You Asked, We Listened! Our Large Chocolate Bars are BACK
NFLshop, 10/31 — RESTOCK ALERT: Patriots Nike Free Trainer V7 Shoes (will sell out fast!)
Subway, 10/12 — Are you ready for some fooootlooongs?
San Diego Zoo & Safari, 10/13 — Happy, Happy Hippos
Gander Outdoors, 10/25 — Field Tips: The Lowdown on Ground Blinds
Neiman Marcus, 10/14 — Say yes to dresses under $300
Victoria’s Secret, 10/14 — HOLD ON: Free tote in stores!
The Container Store, 10/27 — Watch our Best-Selling Products In Action
Anthropologie, 10/14 — Text me, pls.
Victoria’s Secret, 10/12 — BRA #GOALS: New fall colors!
Sony Electronics, 10/18 — Be a Part of Sony Research | Tell Us What You Think