The Last Word on September 2016

Posted by Chad S. White on October 5, 2016

Must-read articles, posts & reports

Update: Gmail Rolls Out Support for Responsive Design, Improved Font Styling + CSS for Accessibility (Litmus)

Subscription Bombing: COI, CAPTCHA, and the Next Generation of Mail Bombs (Spamhaus)

Reports of email’s demise have been greatly exaggerated (Venture Beat)

AOL’s new Alto mail client lets you take action from your inbox (TechCrunch)

It’s good to talk? Actually, no, I’ll send you a message, say mobile phone users (The Telegraph)

Email Continues to Deliver Strong ROI and Value for Marketers (eMarketer)

Insightful & entertaining tweets

Teens Use YouTube, Gmail More than Social Networks – eMarketer https://t.co/zcB7GQkCSB via @eMarketer

— Alyssa Nahatis (@ANahatis) September 22, 2016

Im pretty pumped about @Apple‘s new iOS 10 unsubscribe feature built into the native mail app! #emailmarketing pic.twitter.com/3Aean8sVDz

— Anthony Chiulli (@AnthonyChiulli) September 7, 2016

“The cognitive computing era is the next digital revolution.” – @rwlord #THINKmarketing #AWNewYork pic.twitter.com/mrklyYeIn5

— Jay Baer (@jaybaer) September 28, 2016

“Boosting customer retention by 5% can increase profits by as much as 80%.” Those…are big numbers. #wwdsummits

— Matt Lindner (@mattlindnerIR) September 21, 2016

“Don’t let the pixel perfect distract you. You care. Users don’t.” from @ericlepetitsf at #LitmusLive #emailmarketing

— Chris Sietsema (@sietsema) September 16, 2016

Noteworthy subject lines

Pier 1 Imports, 9/8 — Christmas cheer starts here!
Sony, 9/23 — Give Moments | Reserve Your Sony Holiday Catalog by 9/27
Southwest, 9/23 — Thanksgiving flights on sale! Book now.
GNC, 9/8 — Get Your Pumpkin Spice On. Without The Guilt.
ModCloth, 9/22 — ‘Ghouls’ just wanna have fun.
Democrats.org, 9/19 — $1 a day keeps Trump away
Fossil, 9/27 — We Interrupt This Broadcast…
Brooks Brothers, 9/28 — Shop our Made in the USA collection
Moosejaw, 9/6 — FREE $10 Coupon for taking a Survey
Epicurious, 9/7 — KFC’s Secret to Better Fried Chicken
Apple, 9/23 — Apple Watch Series 2 is here.
Under Armour, 9/28 — Every Athlete Needs A Swacket
J.Crew, 9/22 — What is “tomgirl”? (Plus, watch J.Crew Style Hacks.)
Gap, 9/12 — That great feeling when asked “Where’d you get your dress?”
Under Armour, 9/20 — The Weather Doesn’t Matter
J.Crew, 9/20 — Fall starts in 2 days. Get ready with 25% off $150+ & free shipping.
Brooks Brothers, 9/20 — Fall’s almost here. So are 150+ new arrivals.
eBags, 9/22 — First Day Of Fall, Last Day of 20% Off
GapKids, 9/22 — 9/22: AKA first day of Fall, AKA time for outerwear
Scotts, 9/23 — Fall Has Arrived — Seeding Season Is Here!
Walgreens, 9/27 — Get the flu shot that helps a child in need
Gucci, 9/22 — The Women’s Spring Summer 2017 Fashion Show
FansEdge, 9/12 — Get It By Friday. Wear It On Gameday.
Gander Mountain, 9/7 — NRA Weekend at Gander Mountain
Barneys New York, 9/12 — The Handbags Everyone is Carrying at New York Fashion Week
MAC Cosmetics, 9/12 — Chat Live with a Makeup Artist + Get Advice with Photo Upload Now. Plus FREE Sample with Purchase
Neiman Marcus, 9/7 — TOM FORD live runway video starts 8:15 PM CT
Lands’ End, 9/12 — 25% off + even dozing pups are big fans
Express, 9/23 — #FitnessFriday inspo + Clearance is up to 70% off!
Aeropostale, 9/20 — Closing Many Stores! Phenomenal Savings! 50% off Polos