Email Marketing RulesWebinar Recording + Q&A: Key Insights from a Year of State of Email Research
If you didn’t have time to read all of the hundreds of pages worth of reports and research insights that came out of our 2018 State of Email Survey, you’re in luck: We’ve condensed the key stats, trends, and takeaways from all our research into a single webinar.
In this webinar, I discuss four major themes from this year’s research:
- Why most email review and approval processes are inefficient (and what you can do to fix them)
- How performance visibility impacts the subscriber experience
- The use of third-party tools to supplement ESP functionality
- How the under-measurement of email marketing ROI is hurting budgets
To watch the recording, view the slides, and read the Q&A…
>> See the entire post on the Litmus blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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