Email Marketing RulesWebinar Recording + Q&A: Top 5 Opportunities for Improving Your Email Creative
Email creative is unlike web or print creative. It has its own unique constraints that marketers must master to make the most of the channel.
In this webinar, expert email developer and Litmus Product Manager Kevin Mandeville and I identify the top 5 opportunities to improve your email creative strategy, based on the findings of Litmus’ 2017 State of Email Creative research report:
- Responsive design
- Animation
- Styled ALT text
- Dynamic content
- A/B testing
But we don’t just give you the data-backed insights. We also share practical how-to advice to help you executive on each opportunity at your brand.
>> Watch the webinar on the Litmus blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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