Email Marketing RulesWhat Is the Biggest Email Marketing Myth?
Doing email marketing right is challenging in the best of circumstances. But it’s made more difficult by all of the outdated and just plain wrong advice out there that leads marketers astray.
To put you on the right course, we’re busting 25 email marketing myths—many of which you’ve probably heard repeated so many times that you’d swear they were true.
Along with a brief explanation of the truth, we provide a link to a full exploration of the issue so you can appreciate the entire context of it.
Which email marketing myth do you think is the biggest?
>> Read the full post on the Litmus blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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