Email Marketing RulesWinter Edition of the Email Marketer’s Holiday Planning Checklist
As we work our way through Cyber Monday—the kickoff of what is becoming Cyber Week—the holiday season is now in full force. December is when retailers’ email programs work the hardest.
In the third and final of my 3-part Holiday Planning Checklist for Internet Retailer Magazine, I advise retailers to:
- Fine tune your order-by deadline messaging
- Create your season’s greeting email or, if you prefer, “Happy New Year” email
- Develop post-Christmas messaging
- Plan to take down your holiday email template
- Do a post-mortem
- Update your swipe file
For the full details on each of these recommendations, which include a lot of tips and stats just for retailers…
>> Read the full article on InternetRetailer.com.
And for even more holiday planning advice, check out our 2014 Email Marketing Holiday Calendar.
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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