Email Marketing Rules100 Inspiring Subject Lines: 5 Newsjacking Examples
The practice of leveraging the popularity of a news story, event or cultural phenomena to promote yourself or your company, newsjacking is one of many ways to boost the relevance of your emails. Our 100 Inspiring Subject Lines includes some great examples of newsjacking in action:
Subject Line #21
Bluefly, 10/23/08 — Rock the Coat
[Click to Tweet]
Subject Line #24
AbeBooks, 8/8/08 — Crisis at the Olympics
[Click to Tweet]
Subject Line #30
AbeBooks, 1/19/09 — Join the Barack Obama Book Club
[Click to Tweet]
Subject Line #35
GameStop, 3/9/10 — We know when Tiger is coming back.
[Click to Tweet]
Subject Line #93
Moosejaw, 1/7/13 — It worked for Obama…
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For a discussion of each of these subject lines…
>> Read the entire post on the ExactTarget Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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