Email Marketing Rules14 Ways Email Marketers Should Adapt to Apple’s Mail Privacy Protection
Apple’s announcement on June 7 of new privacy protections, debuting this fall in iOS 15, iPadOS 15, macOS Monterey, and watchOS 8, has generated mixed reactions. Some marketers fear the demise of email marketing, while others have dismissed the announcement as a non-event. We think the actual result will fall somewhere in the middle, but marketers should prepare for impact to analytics, deliverability, and email design.
To serve subscribers well and maintain email marketing performance, marketers will need to adjust email marketing activities. Before we discuss those adaptations, let’s talk about exactly what changes Apple is making, keeping in mind that the following descriptions and our recommendations are based on our current knowledge and understanding and may change based on what Apple ultimately releases.
>> Read the entire post on Oracle’s Modern Marketing Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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